Fruit sourcing

Fresh produce is at the heart of everything we do. In order to exceed the expectations of our customers we have to maximise our greatest asset, our growers. Our transparent and collaborative long term partnerships allow us to add value without cost.

Our 7 Pillars

The following seven areas are the pillars which underpin our way of working:

  • Innovation: trials, technology, handling.
  • Alliance to seed houses or licensed material.
  • Track record based on scorecard assessment.
  • Location, seasonal fit, weather risk, logistics.
  • Sustainable development and ethical credentials.
  • Market fit, culture and crop utilisation.
  • Infrastructure, expertise at farm level and investment.

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